MOUNTAIN VIEW, Calif., Nov 05, 2009 (BUSINESS WIRE) -- Google Inc. (NASDAQ:GOOG) today announced a new hosted enterprise search
product, Google Commerce Search(TM), to power online retail stores and
e-commerce websites with the speed and accuracy customers expect from
Google(TM). While e-commerce has advanced significantly in the past 15
years, search technology has been a barrier to online retail growth. The
average online retailer conversion rate is just three percent(1)
but could potentially be five to ten times higher.(2) Commerce
Search will help retail website stores reach their full potential as
commercial hubs by improving the shopping experience for customers and
the associated conversion rates for retailers.
Google Commerce Search brings retailers:
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Ultra-fast speed and accuracy, by leveraging Google's platform
to provide sub-second response time to customer queries. Commerce
Search also uses proprietary ranking technology to analyze the
products in each data feed and serve the most relevant match. High
quality, lightning-fast search increases conversions, as customers can
quickly find specific products without having to navigate complex
hierarchies on a website.
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E-commerce-specific search features, like parametric search,
sorting, spell checker, stemming, and synonym suggestions. These
features allow users to easily refine their searches. Retail-specific
features like product promotions and product boost allow
administrators to fine-tune their marketing approach in real-time and
maximize conversions. The rich Commerce Search API also allows
retailers to fully customize the search experience on their website.
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Deployment and scaling ease, because Commerce Search is hosted
by Google and fully based in the cloud. Retailers can implement the
tool very quickly and don't need to worry about maintenance. Using the
hosted Google platform also allows retailers to scale without concern
for seasonal peaks or valleys.
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Integration with Google tools, like Google Analytics(TM) and
Google Product Search(TM). Retailers can measure changing conversion
rates through Commerce Search integration with Google Analytics on
their website. E-commerce vendors benefit from providing a single feed
of their catalog items to power Google Commerce Search for their
website store and for indexing on Google Product Search. This helps
retailers reduce costs and increase consistency across their inventory.
"We're excited to bring Google Commerce Search to market in time for the
holidays," said Dave Girouard, president, Google Enterprise. "To date
the technology powering retail website stores has not kept pace with
innovation in search. Google Commerce Search will help customers find
accurate results extremely fast, to the benefit of retailers and
customers alike.'"
Birkenstock USA has implemented Google Commerce Search on one of their
online properties and found it made an immediate impact on their
business.
"Google Commerce Search is improving user satisfaction -- bounce rates
have decreased and we're seeing more return customers," said Jeff
Kilmer, COO, Birkenstock USA. "The search results are ultra-fast, so
customers more easily find the specific products they're looking for. We
deployed Google Commerce Search quickly and easily, and we've seen
dramatic conversion improvement since implementation. It has also meant
a better shopping experience for our customers, which is critical given
the holiday season rush."
Better searching means better conversions and a better online shopping
experience. Learn more about Google Commerce Search at www.google.com/commercesearch.
Google, Google Product Search, Google Analytics and Google Commerce
Search are the trademarks of Google Inc.
(1) Forrester, Trends 2009: US Online Retail report, by
Sucharita Mulpuru, April 2009
(2) Nielsen Online, "MegaView Retail" as cited by Marketing
Charts, September 30, 2009
SOURCE: Google Inc.
Google Inc.
Aviva Gilbert, 650-930-3555
press@google.com
Copyright Business Wire 2009
